Typography is a certain way of organizing the text within a design to form a distinctive and expressive content. The right kind of typeface in a logo can support the brand in delivering a powerful message to the customers. The current competitive market trends have prompted the need for a distinguishable brand image.
Typeface designs no longer constitutes of mere arrangements of letters and words. It’s a whole new method of expressing the identity of the brand through its thoughtfully and creatively designed logo. Typography helps in visually showcasing the values and aesthetics of a company. Every style of the font portrays the brand differently as each of them carries a whole different meaning. Every font expresses its own effect or tone. All these might sound alien to you if you are not from a design background. That’s when a professional graphic, logo or a typeface designer comes to your brand’s rescue. Their profound knowledge and understanding will thoroughly help you in revamping your corporate identity through the appropriate use of typography.
Here’s why you should prioritise Typography while building your website or designing your logo:
Brings balance and harmony
Communication is the key
1. Brings balance and harmony
Creating a perfect alignment of texts with uniform font style for similar content- helps in building better readability. The right proportion of fonts will bring out the right harmony in the brand’s logo as well as express the nature of business and the brand style. Uniformity in type across company’s collaterals both print and digital will bring out a sense that it belongs to the same brand.
2. Exhibits professionalism
The proper use of text font and size gains the loyalty of audience and target customers. Typography reflects the depth of content and urges the customer to develop trust upon the information provided by the company. Professional level of typography used for the industry will attract the right audience.
3. Creates Impression
The typeface designs and fonts have a significant effect on the way consumers perceive the information delivered by the brand. The visual content through screens and responsive technologies have increased manifold in the last few years. Not only in website content or logos, artistic typography can be seen all over social media. Thus, the right fonts can be used to create the right impression.
4. Communication is the key
The choice of fonts should be such that the first glance at the logo or the very first visit to the website can visually depict the mood. The organized content, colour and texts should convey what sort of message the brand wants to deliver.
5. Grabs attention
The choice of right font can trick the audience to spend more time on the website. Small and clumsy fonts are a complete no-no. Intriguing texts can be created by highlighting them. Typography can make boring texts look attractive. Usage of captivating graphics is the right approach to be an attention-seeker.
On a concluding note, typography works silently on a consumer’s mind but creates a substantial impact on the brand’s identity. Thus, it should be chosen wisely