We see many types of logos on daily basis, but most logos can be categorized into five as below.
The most important thing is that no matter which style of logo you or may wish to design, it should create a sense of belonging and associates with the brand and its language.
1. TYPE OF LOGO
Word Mark
Logos that use only text as their logo usually has a unique styled font that is custom
to the brand. We can easily recognize the name of the company just by having a look at
the logo.
Symbol
Just a symbol is good for a well establish and popular company where the audience
recognizes the brand with the company name, like the apple logo. It is a simple well-
designed icon that is memorable, versatile, and effective through all mediums.
Companies use this because it is easy to remember simple shapes and forms.
Combination
A combination logo is a logo that uses both a wordmark as well as a symbol to represent
the brand. These kinds of logos are especially popular because a well-designed logo
looks just as good with the elements separate as it does with them together. It helps
create a memorable shape as well as it has the name of the company that helps with
brand recall in the competitive market.
Emblem
A logo that is designed to represent detail, stability, and complexity. Generally used to
design logos for education or sports teams.
2. SHAPE
Geometric
Logos that use geometric shapes such as squares and circles are a good choice for
companies that want to represent organization and stability.
Abstract
Logos that use abstract shapes or free form shapes generally are companies that want to
interpret various ideas or directions of their brand and have an open sense of
organization logos that use geometric shapes such as squares and circles are a good
the choice for companies that want to represent organization and stability.
3. TYPOGRAPHY
Serif
Serif font is the type of font that has a foot-like end on each letter. This type of text can
be generally seen in newspapers, they provide a feeling of reliability, trust, and respect.
Sans Serif
Sans Serif means letters without the foot. This type of text can be seen most commonly
these days. They portray stability, clean and contemporary nature to the design.
Script
Script font or usually knows as handwritten font or cursive font is used for business
where elegance, creativity, and gracefulness are important.
Modern
Modern fonts are custom-designed shapes that are usually created to mimic other font
styles with high customization and unique value to the logo. Such fonts show trendiness,
progression, and style.
4. COLOUR PSYCHOLOGY
Colour plays an important role in how a viewer perceives a subject based on colour. For example the colour red is usually used to create alert, such as warning signs or stop signs.
Various colours trigger emotions in the viewers mind and using a wrong colour scheme in your logo can create an off-putting result for your audience.
Let’s say you are a yoga instructor who believes in calm and relaxation of body and mind and is looking for a logo, colours such as bright red or bright yellow creates a sense of stun, whereas greens and blues represent nature and they reflect the sense of calm and comfort.
Your logo might appear on screens, business cards, letterheads, banners, vehicles, shop signage, product packaging, newspaper adverts just to name a few. Logos that have gradient colours or lots of different colours, and lots of fine detail, or use photographs as part of the logo, they are much more likely to look quite different in these different situations as various printing techniques produce different results.
A great logo design and most of the powerful brands in the world usually stick to a simple palette of less than 3 main solid colours.
5. CONSISTENCY
We’re now in a digital era where businesses exist on various platforms, including websites, blogs, Facebook, Twitter, Instagram as well as offline promotional elements such as leaflets, info packs, business cards, etc.
This means your brand identity could be anywhere and everywhere. Here, some sort of consistency is critical, ensuring that your business is clearly and properly represented wherever it appears.
Consistency on various platforms will ensure your brand image stays professional and enhance strong brand loyalty.
If you’ve developed your brand message and successfully tied it to your logo, everything you do and create becomes associated with the logo and the brand. A simple logo is best if it’s to be on various platforms and products.
Strong brand identity will follow your company through all steps such as marketing materials, packaging, and success.
We see ourselves as unique beings, personify that feeling to your brand to make it as successful as you wish to see it
Design your brand like you design yourself.
